Storytelling as a key to maximize a brand’s longevity and impact

Once upon a time… A rich story. A story that answers the customer’s desire for authenticity and trust. A story that procures an emotion at first, and then have a rational impact. All consumers are attracted towards brands they could talk about because they bring a great story. This is even more pronounced if the [...]

By | August 30th, 2016|News, Simon&Co|

Simon PR in the media: analyzing political campaigns

Le Matin asked Virginie Simon to analyzed the Swiss political campaigns using a communicational point of view. According to the specialist, originality in the means of communication used by certains politiciens shouldn't ignore the power of good arguments and an impacting messaging. A touch of humour is also welcome in order [...]

By | August 26th, 2016|News, Simon&Co|