Communications strategy, consulting and full management of the PR for the launch of WhiteFrontier, the new high end brewery imagined by the seven-time snowboard world champion Xavier de Le Rue. The agency has initially negotiated and established a consumer partnership with key radio in order to increase awareness among consumers during the Nendaz Freeride contest in February. The media launch with main local and regional media as well as key bloggers allowed the client to then hit the headlines and build a strong image in September.