Virginie is a highly motivated, multicultural, diligent, and passionate PR strategist and brand- builder with 15 years of proven track record in delivering strategic communications campaigns, reputation management plans and high-level change and crisis counselling. She has gained experience in the public sector, Swiss and international PR agencies, start-ups, non-profit and multinational corporations, which allows her to understand and analyse all types of organizations.
Passionate about business development, brand management and strategic communications, Virginie always go beyond traditional thinking to implement meaningful actions. Her knowledge of the Swiss market has become a strong asset for her national and international clients willing to develop themselves or launch new products and services in such a small but specific country. In her previous senior roles in PR and communication agencies, she led major international and national accounts and multifunctional teams, ensuring return on investment and reaching high key performance indicators. She managed all communications for the largest redundancy Geneva has ever experienced and launched a campaign in more than 35 countries. Prior to that, she was in charge of Swiss national campaigns of prevention, developing, and implementing promotion, media, PR and crisis communications plans as well as partnerships and events.
Virginie obtained an Advanced Diploma in Strategic Brand Management from the London School of Business and Finance, a Diploma of Advanced Studies in Marketing Management from HEC Business School and a Master degree in Political Sciences from Lausanne University. Trilingual in French, English and Spanish, she is also fluent in German and Italian.
In 2022, Virginie became a mental health instructor certified by the award-winning Mental Health First Aid Program. After covid and having managed several crises, she decided to implement a full mental health program to address issues such as burnout and depression within companies. This topic is intimately linked to internal communications, corporate social responsibility, and workplace culture. Lastly, and as the landscape has evolved a lot during the last years, she believes in a sustainable approach in PR where the agency becomes a long-term partner supporting the client’s development. She has become a reference in coaching her clients, providing them the right tools and passing them the knowledge they need. She therefore promotes a new way to consider PR that empowers clients.