Public relations are usually quite hidden and seen as an obscure job. PR consultants have a lot to do working on strategies before making a news, a company, a product or a service public. There are quite a lot of misconceptions about their job. Publication of clippings or visibility on the internet can be seen as the tip of the iceberg, meaning that most of the job done behind remain invisible to the public.
An in-depth article published in 2016 in Forbes explains with clarity what is hidden behind the word “PR”. The clipping is available here, good reading!
