The pandemic has been a real challenge for media relations. Nevertheless, a meaningful and well thought strategy can allow brands and companies to still exist. In the case of the St. George's International School, we have chosen to emphasise its expertise and preparedness before and during these tough times in order to position it as [...]
The agency supports its long-term partner Oppenheim&Partner managing all media relations for Huawei in the French part of Switzerland. Here are some pictures of an event organised at the beginning of the Summer in the beautiful Beau-Rivage Palace in Lausanne. The idea was to introduce the Huawei team and the new products to key journalists [...]
The agency implemented a social media campaign with key influencers on Instagram and YouTube for the dying brand Ideal during the pandemic. The idea was to promote creativity, upcycling and just having fun at home during these tough times.
Virginie Simon, director of the agency, was interviewed during the pandemic for the magazine of the Groupe Mutuel (one of the largest insurances provider in the country). Home office, positive communication using pictograms to foster the right behavior are some learnings to keep from the crisis. The free online edition of the magazine is available [...]
Due to the large health crisis we are currently facing, our agency has implemented a permanence to support you deciding and implementing all communication and strategic measures within your company. Virginie Simon has studied the political, economical and social impacts of the H5N1 for her master thesis before joining the Swiss Federal Office of Public [...]
Our client, the St. George's International School, explains its preparedness plan and how they are dealing with students from 65 nationalities in the national radio this morning. The interview can be listened here and starts at 2 minutes 35 and ends at 4 minutes 28.
A great example of a marketing action that required no budget at all. Creativity remains the main asset when communicating, and even more in 2020!
According to a clipping published in the Washington Examiner, Facebook’s welcoming of political advertising has helped it corner about 60% of the digital market for the 2020 elections, or nearly $800 million, according to a new marketing analysis.
Our client Laura Kling, Director of the Learning and Wellbeing Centre at St. George's international school, features in today's edition of the 24 Heures newspaper. This great opinion article about opportunities offered by social media in education can also be read online here.
Happy New Year everyone! No resolutions, no restrictions, just be a better version of yourself and success will follow 😉🙌🏻