Le Matin, one of the most read newspapers of the Romandie region, asked Virginie Simon to analyze the political elections a few days before the election of Donald Trump. The question of the importance of the arguments in the political debate and the people-ization of their private life were two of the topics that were discussed [...]
Once upon a time… A rich story. A story that answers the customer’s desire for authenticity and trust. A story that procures an emotion at first, and then have a rational impact. All consumers are attracted towards brands they could talk about because they bring a great story. This is even more pronounced if the [...]
Le Matin asked Virginie Simon to analyzed the Swiss political campaigns using a communicational point of view. According to the specialist, originality in the means of communication used by certains politiciens shouldn't ignore the power of good arguments and an impacting messaging. A touch of humour is also welcome in order [...]
The power of a strong brand is key ?
Voici comment les marques utiliseront les réseaux sociaux et le marketing digital pour prolonger l'expérience du consommateur depuis son canapé. Here is how brands are planning to use social media and digital marketing in order to prolong the consumer's experience when they are sitting on their couch. https://d13yacurqjgara.cloudfront.net/users/347241/screenshots/2822934/rayban-drib.gif
Dans le cadre de son mandat pour Wikimedia CH, l'agence soutient la communication de Wikimania 2016, le regroupement annuel des Wikipédiens du monde entier. For our mandate for Wikimedia CH, the agency supports the communication of Wikimania 2016, the annual meeting of Wikipedians from all over the world. http://www.agefi.com/ageficom/news/detail-ageficom/edition/online/article/la-plus-grande-conference-sur-wikipedia-wikimania-2016-aura-lieu-du-23-au-26-juin-a-esino-lario-ce-petit-village-de-la-region-frontaliere-entre-litalie-et-la-suisse-deviendra-alors-un-429395.html
Office moodboard for the weekend #quote Bon week-end à tous #citation
Office moodboard for the weekend #quote #simonpr @ Simon PR https://t.co/NojvIIVzid
Here are two interesting websites offering free tools and videos to download for those who are willing to set-up their own company. Voici deux sites Internet intéressants offrant des outils gratuits et des vidéos à télécharger pour tous ceux qui désirent créer leur propre entreprise. https://strategyzer.com http://businessmodelyou.com
Consumers are having more power than never before. Don't neglect them! #quote Les consommateurs n'ont jamais autant de pouvoir qu'actuellement. Pensez à ne pas les négliger dans vos plans de communication! #citation
