Project Description

Crisis communication management, business development support and strategic counselling when the Korean company Wells Lighting, one of the worldwide leaders in LED lighting and smart cities solutions, settled down in Switzerland. Launch with one hundred national and international journalists, key opinion leaders, prospects and partners and full media relation support with a return of investment of 6’800%.

“Virginie has developed a full communications strategy and has supported us during our launch in Switzerland. Thanks to her excellent competencies, she went beyond our expectations and KPI, allowing us to take crucial strategic decisions for the Swiss and EMEA markets.” Jean-Yves Barman, technical director, Wells Lighting